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Article 009 - IPTV Still not yet killer app


Nov 30, 2005
IPTV Growing steadily in 2005

IPTV enjoyed subscriber growth of around 40 per cent in the first six months of 2005, with the total number of global paying web TV subscribers reaching 1.5m by the middle of the year, market watchers revealed today.

However, analyst firm Point Topic notes that there are several factors that can make it difficult to deploy and sell IPTV to the consumer.

"Some key markets are stalled at the regulatory hurdle, there are infrastructure and kit supply issues in others and in all markets there will likely be battles against other well established suppliers of TV programming," said John Bosnell, senior analyst at Point Topic

"Point Topic data shows a worldwide total of 97.1m DSL lines at the same date, giving IPTV a penetration of about 1.5 per cent, so there is some room for growth," added Bosnell.

From a worldwide perspective, the IPTV picture is varied. Hong Kong (441,000 subscribers as at 30 June 2005) is currently the only area where IPTV can boast significant market numbers.

Some key large markets like Korea and Germany have yet to start, Point Topic predicts. In others IPTV is in trial phase like China (up to 100,000), serving niche operators as in the USA (200,000) and the UK (24,000), or slowly building subscriber numbers in more accomodating and mature markets like France (270,000).

"With plenty of launches expected in 2006 and wider access to high speed DSL, I believe that IPTV will start to make significant gains in the coming months," said Bosnell.

Point Topic defines IPTV as TV programming delivered over IP broadband networks to a television set.

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